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Product Management for PMs

  • $ 1200

  • Enroll now
  • Course Dates: 10/11/2022Course Duration: 2 DAYS
  • Course Category: AgileCourse Code: PM - Prod

Course Objectives

  • Gather and use customer insights to guide product strategy
  • Analyze the financial, competitive, and growth prospects for a sector
  • Define and prioritize a minimum viable solution
  • Use best-practice frameworks to organize, prioritize, and communicate work.
  • Use a deep understanding of what buyers care about to create a compelling go-to market plan.
  • Develop confidence to lead product teams and inspire stakeholders and collaborators
  • Learn the seven core elements of Product Management
  • Discover the roles and responsibilities of the product manager.
  • Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P’s of marketing.
  • Examine how to develop customers, solve customer problems, segment markets, and expand your market.


Introduction to Product Management Essentials
  • Overview
  • Product Roadmaps
  • Product Manager
  • Tips for new product managers
  • Roadmaps
  • Tips for presenting product roadmaps
  • Requirements
  • How to prioritize features using NPS
  • Product analytics
  • Remote product management
Building Product Strategy
  • Defining Product Strategy
  • Product Value
  • Market Segmentation
  • Competitive Analysis
  • Product Positioning
  • Product Mission Statement
  • Pricing
  • Business Model
  • Business Case

Agile at Scale

  • Managing an agile portfolio
  • Lean portfolio management
  • Long Term Agile Planning
  • Organizational agility with Scrum @ Scale
  • Agile iron triangle
  • Using Improvement Kata to support lean
  • The Large-Scale Scrum (LeSS) framework

Software development

  • Development managers vs scrum masters
  • Code reviews
  • Release
  •  QA at speed
  • Technical debt
  • Testing
  • Incident response
  • Continuous integration

The Agile advantage

  • Connecting business strategy to development reality
  • Agile is a competitive advantage
  • Going Agile


  • There’s more to Agile than Scrum
  • Planning for unplanned work
  • Product Owners and Service Owners
  • There’s more to DevOps than Continuous Delivery
  • DevOps is Agile applied beyond the software team
  • Connect your tools with automation

Agile Teams

  • Overview
  • Remote teams
  • Working with specialists
  • Release ready teams
  • Agilent’s agile transformation journey

Product Design

  • Intro to Design Sprint
  •  Define success metrics using the HEART framework
  • Explain the difference between goals, signals, and metrics
  • Craft Design Principles
  • Learn how to utilize different types of prototyping
  • Create plans and data collection processes for a user study

Managing Innovative Product Teams

  • Understand the importance and various methods to practice active listening
  • Learn how to craft and deliver compelling stories
  • Apply persuasion and negotiation when communicating to business stakeholders
  • Learn how to structure and deliver strong presentations

Development Methodologies, Processes, and Tools

  • Understand the differences between waterfall methodology and agile methodology in product development
  • Learn about Kanban and Scrum methodologies and how to apply them as a product manager
  • Understand the purpose of a workflow management tool and how to utilize it as a product manager
  • Learn how to manage the process from development to deployment in new feature development

Agile tutorials

  • Scrum with Jira Software
  •  Kanban with Jira Software
  • Epics in Jira Software
  • Create an agile board in Jira Software
  • Use sprints in Jira Software
  • Automatically assign issues with Jira Software Automation
  • Sync epics stories with Jira Software Automation

Course Content

Product Management for PMs (Project Managers) – 2 Day Training Course

LIVE Online Instructor Led Training

This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.

Students will learn the phases of product development and the roles that product managers play in each step. They will examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, students will also explore the opportunities and challenges of market development and commercialization.

Students will discover real-world tools to enhance their product management practice and
broaden their understanding of best practices.  Projects draw on student’s real-world work to maximize

Course Dates: Tuesday 10.11.22 – Wednesday 10.12.22
Course Cost: $1200.00
Course Time: 9:30am EST – 4:30pm EST

Top 10 Training Outcomes

  1. Boost job satisfaction, morale, and motivation
  2. Streamline efficiencies in processes, and time saved
  3. Adopt new technologies and methods
  4. Catapult innovation in strategic and tactical execution
  5. Swifter decision making
  6. Reduce employee turnover
  7. Even the playing field within the organization
  8. Stay ahead of the competition
  9. Energize teamwork, collaboration, and engagement
  10. Ongoing training is a talent recruiting differentiator
  11. (Bonus Outcome) Saving IT team time, resources, budget

Who should attend

This program is for experienced professionals looking to sharpen their skill sets and learn best
practice product management techniques. Professionals that are currently PMs should have at least one year of experience in project management or project coordination.


Attendees should have fundamental training in Project Management and/or equivalent experience. Students should have an understanding and working knowledge of Agile and Waterfall Methodologies and demonstrate excellent problem-solving skills.